How Greens Greenery is growing online sales with Flowhub Ecommerce
3%month-over-month ecommerce revenue growth
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About Greens Greenery
Nestled in the small town of Unadilla, New York, Greens Greenery is a family-owned dispensary on a mission to bring accessible, high-quality cannabis to its local community.
Founded and operated by a multigenerational team with deep roots in the area—including veterans and individuals previously impacted by prohibition—Greens Greenery is unapologetically independent, proudly woman- and family-owned, and deeply committed to doing things the right way.
"We built this on a shoestring and a dream. For the last 10 years, I've been telling my family and my friends that we were gonna open a weed store, and now we have one.”
Travis Andrews
Store Manager at Greens Greenery
Today, Greens Greenery is thriving thanks to that vision—and a willingness to innovate beyond the storefront.
“We're just going to keep doing good by everybody. As long as we do that, and keep caring about everybody, I think we’ll keep being a success," Travis said.
Scaling community cannabis online
At its core, Greens Greenery is a people-first operation. From the open-floor layout and welcoming lounge to the hands-on budtender training and “weed dealer” energy, everything about the shop is designed to feel personal.
So when the team began thinking about expanding digitally, they wanted a solution that would extend the same great in-store experience to the online world.
Greens Greenery has seen 3% monthly sales growth since launching Flowhub Ecommerce, with online orders now accounting for 9% of total revenue in less than 4 months.
"We knew we had to do online sales, and it just fell in our laps,” recalls Travis. “Flowhub comes back to us and says, ‘Well, we are currently making an ecommerce. Would you like to beta test it for us?’ And we said, ‘Bet’. It’s been so easy to use."
Amy Brazie, Head of Marketing, was the first to dive in.
“I use Ecommerce a lot. I’m literally the one that’s in it every single day. We’ve grown about 3% each month in ecommerce sales. I can see that growth continuing."
Amy Brazie
Head of Marketing at Greens Greenery
Amy adds an example, “I did a 420 specials carousel and put the product in there. Now we can tag the product that we want for that specific carousel. Whatever it’s looking like online, I want that to look the same in the store."
That cohesion is paying off. In just four months, pickup orders have grown to 9% of total sales, and those purchases are coming in with higher cart sizes.
"Flowhub made sure ecommerce was seamless on our website, just as much as it is in the store. We actually have a bigger cart total purchase on the online orders."
Brendan Schaffer
Floor Manager at Greens Greenery
Customers also love the convenience. “I’ve had a lot of people come in and be like, ‘I placed an online order,’ and they’ll just show us their phone. It’s right there. It’s so much easier,” says Amy.
"About 50% of customers who order online end up adding more when they get here. Sometimes that means another pre-roll… sometimes a $350 ounce," adds Brendan.
Ecommerce made easy
Before launching with Flowhub, Greens Greenery explored other ecommerce options, but found most platforms either overpriced, overcomplicated, or inflexible.
Ultimately, they chose Flowhub based on ease of setup, centralized operations, and service.
The team collaborated directly with Flowhub’s product and engineering teams, providing real-time feedback on features.
“Flowhub really built it out to how we needed it. I literally have my IT guy on a first name basis with Flowhub talking to each other every day.”
Travis Andrews
Store Manager at Greens Greenery
Beyond customer experience, Flowhub Ecommerce has streamlined internal operations. Staff get instant alerts when there is a new order and can track their status from a central dashboard.
Any data that’s updated in Flowhub POS matches Ecommerce availability online exactly.
Data-driven growth with Flowhub
Greens Greenery uses Flowhub’s full platform to run and grow the business. From Analytics with the View app to inventory management with Stash®, the team is deeply embedded in the Flowhub ecosystem.
“I’m pretty much on the View app every single day, 15 times a day, looking at the analytics. It helps me know what’s selling, what taxes look like, what items are selling from what companies, and things that sell better on order ahead.”
Travis Andrews
Store Manager at Greens Greenery
Brendan agrees, “I use it to see what has sold that week. It makes it easier for me to go through placing new orders and see which one of my budtenders was selling more.”
The Greens Greenery team also uses Greet® to manage customer check-ins and maintain compliance.
“There are replacements on the market, but none that we have seen that are nearly as easy to use. Flowhub has the best customer service we've seen.”
Brendan Schaffer
Floor Manager at Greens Greenery
Rising together
For a business built on community, trust, and realness, Flowhub stood out not just for the technology but for the partnership.
"Some of the other companies I feel like are at a plateau, where they’ve reached their peak and now they’re just kind of staying there. Flowhub is one of the companies that is still building, still making their way to the top. We’re gonna rise with 'em. We’re gonna rise together,” says Brendan.
“Flowhub is built by stoners, for stoners—that stuck with me. You’ve really shown that you do care. Anything we ask to get done gets done almost immediately.”
Travis Andrews
Store Manager at Greens Greenery
The results speak for themselves. Greens Greenery has grown from three brands at launch to 57 different suppliers, with one of the most diverse menus in the state. Now, with ecommerce humming, the team is thinking even bigger.
“I want to be the largest marijuana dispensary in all of New York State. I’m hoping that Flowhub is right there along with me the whole ride,” said Travis.
Thank you to Travis, Amy, Brendan, and the whole team at Greens Greenery for being one of the first to try Ecommerce. We can’t wait to see how you grow.
