How Rocky Mountain Cannabis simplifies multi-state operations with Flowhub
17dispensaries across 2 states
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About Rocky Mountain Cannabis
Rocky Mountain Cannabis (RMC) has deep roots in Colorado’s cannabis movement. Founded in 2009, the company has grown methodically over more than a decade—expanding with intention, not hype.
Today, RMC operates 17 dispensaries across Colorado and New Mexico, including in underserved small towns and rural communities.
"One of the unique things about Rocky Mountain Cannabis is that we’ve really grown organically. We try to find the right partners, to connect with the place, and become a solid hometown dispensary. We try to find communities we feel are underserved, where there is a market opportunity, where people feel like they want us there.”
Christel Amburgey
CEO at Rocky Mountain Cannabis
RMC’s unique structure—part management company, part franchise-style retail operation—means different stores may have different ownership, but all operate under one brand, one leadership team, and one technology partner: Flowhub.
17 stores, two states, one operating system
Running a multi-state retail operation is no small feat, especially when each state has its own cannabis compliance system. Colorado runs on Metrc. New Mexico uses BioTrack.
For RMC, that used to mean running two entirely different point-of-sale systems, one for each state, and duplicating operational work across teams. There was no unified view of company operations or performance. They were looking for one system that worked seamlessly across their entire business.
That changed with Flowhub.
“Flowhub has helped us massively deal with both states at once by providing a one process solution.”
Erika Lindenauer
COO at Rocky Mountain Cannabis
Flowhub’s deep integrations with both compliance systems mean RMC’s team can work within one interface while remaining compliant across jurisdictions. State-specific requirements are handled behind the scenes—reducing errors, cutting training time, and increasing efficiency.
Centralized inventory means more control, less labor
Before Flowhub, inventory was managed individually at each store. That meant inconsistent naming, pricing discrepancies, and operational headaches. With thousands of SKUs, having a shared product catalog is critical to managing inventory.
Centralizing inventory has brought organization and clarity, with standardized processes. Products are now named and categorized the same way across all stores. Pricing strategy is standardized, and the corporate team can adjust offerings in real time based on performance or availability.
“Prior to using Flowhub, we were managing inventory individually at the store level. What we found is that there were a lot of discrepancies between locations. Once we changed over to Flowhub, we were actually able to build out a centralized inventory team."
Erika Lindenauer
COO at Rocky Mountain Cannabis
RMC uses the Stash® app for on-the-go inventory control. Staff at any location can quickly scan, audit, or update products on the floor—no need for printed spreadsheets or backroom computers.
“Sometimes it would take up to an hour or two to check in items, depending on how busy we were or how many items were on the manifest. And now, it's just one quick, simple step and takes me less than five minutes,” says Karen Gonzalez, GM at RMC Santa Fe.
Using Flowhub provides operational agility for RMC, giving power at the corporate level, as well as the individual store level. With inventory as a powerful part of their point-of-sale system, everyone can trust that they are compliant.
Seamless payments at scale
RMC recently adopted Flowhub Pay across all locations, replacing clunky third-party terminals with fully integrated debit payments.
Before Flowhub Pay, transactions using third-party processors could time out, causing long lines and customer frustration.
“The fact that the terminals connect to the POS station has been a game-changer. It’s way easier for the budtenders. The reporting is a lot cleaner on the back end for the finance team, and it’s just a lot easier for the customers as well,” says Joana Baryza, Office Manager at RMC.
Because Flowhub Pay is built into the point-of-sale experience, it reduces the number of steps required to complete a transaction—eliminating reconciliation issues and keeping lines moving.
“The integrated payment solution has dramatically cut down the transaction time.”
Erika Lindenauer
COO at Rocky Mountain Cannabis
It also enables tipping, which has become a valuable source of income for RMC’s staff.
“I no longer have to worry about potential human errors in a fast-paced, super busy dispensary setting. I don’t have to worry about a budtender accidentally typing in 35 instead of 350. The fact that Flowhub Pay is integrated and connected is really huge. There are some [budtenders] who are getting beaucoup tips in their paychecks.” says Joana.
Sergio Lucerna, GM at RMC in Alamogordo, NM, adds that Flowhub reduces steps at the register, decreasing the risk of error: “We don’t have to push a bunch of buttons or do a bunch of different things that could cause a mistake. Flowhub just made it easier on us.”
The result? Faster transactions, fewer discrepancies, happier customers, and happier budtenders, too.
Real-time reporting powers smart growth
Data drives every decision at Rocky Mountain Cannabis, from store hours to staff scheduling to product margins. Flowhub’s analytics suite provides clear visibility into performance across all locations.
Christel particularly appreciates Flowhub's access to the data. With other systems, the data was there, but not accessible, and typically not actionable. “Flowhub has definitely helped us with our reporting: identifying where we’ve had some issues, and where we’re not meeting some of the margin metrics,” she says.
Reporting has also been instrumental in identifying compliance or financial risks. “Reporting in Flowhub is arguably the best I’ve used. It’s very clean, very transparent, very easy to export and clean up in the way that you want,” says Erika.
With Flowhub View, executives can check daily performance, margin data, and customer trends from anywhere. Team members use tailored reports to spot mispriced items, adjust staffing, and improve sales floor strategy.
“It’s very easy for us to pull the reports to look at things like margins. The challenge is processing the data and reacting to it in real time. Flowhub lets us dive in and find our problem areas and our successes.”
Christel Amburgey
CEO at Rocky Mountain Cannabis
More than a vendor—a true partner
From day one, Flowhub has worked closely with RMC to support their operational goals.
Whether it’s feature requests, compliance guidance, or product training, RMC sees Flowhub as part of their team.
“I would definitely consider Flowhub a strong partner of ours,” Erika says. “They’ve helped us develop our operational strategy.”
Christel adds: “At the core, we’re dealing with a cannabis business. That’s what we need to be focused on, not be in the weeds dealing with technology problems. [Flowhub] helps you focus on what you need to focus on to run your business the best.”
Thank you to Christel, Erika, and the whole team at RMC for partnering with Flowhub to power your multi-state cannabis business.
