How HighNorth Mystique of Maine Keeps Multi-Store Retail Operations Flowing with Flowhub

About HighNorth Mystique of Maine

HighNorth Mystique of Maine, affectionately known as “Hi Mom,” is a Maine-based cannabis retailer operating six recreational dispensaries across the state.

The business was born from the merger of Mystique—a legacy brand with deep medical roots—and HighNorth, bringing together operational sophistication and an inclusive retail philosophy.

One of the few cannabis companies in Maine to rely solely on natural sunlight, HighNorth sets itself apart with its sun-grown flower and community-first values.

HighNorth keeps things approachable: high-quality eighths start at $20, and the vibe is friendly and judgment-free. “We are also our customers,” Katie adds. “So we understand their needs”.

With local ownership and all profits staying in Maine, HighNorth’s mission is rooted in—and grown by—the communities it serves.

One software hub for multi-store operations

When HighNorth expanded to six locations, they needed a retail platform that could scale as fast as their business, while keeping them compliant.

The Mystique team was using another point-of-sale provider, while HighNorth was using Flowhub. Left with the choice to pick one—or choose another—the team chose Flowhub for its reliability, ease of use, and multi-location capabilities.

“Flowhub has grown with us,” Katie says. “If our software couldn’t handle the amount of sales we do or the transfers we make, it would be an issue. But it can. And it’s made my job way easier.”

Rolling out a new system might sound daunting, but Flowhub’s onboarding process was smooth and methodical. “We did it one location at a time. The first location would work out any kinks and help the second, and it just worked super smooth,” says Brandon.

From checking out customers to managing promotions, inventory, and analytics across all locations, Flowhub powers the entire front and back of house.

Flowhub’s multi-location functionality is a standout feature for the HighNorth team. “The thing that's really set Flowhub apart, in my mind, is the complete platform integration. You don't need to leave the Flowhub app one time throughout the day,” says Brandon.

Smarter marketing with better inventory visibility

Flowhub’s real-time inventory and tailored reporting give HighNorth a strategic edge. Katie uses the platform to identify trends, track performance, and even gamify sales. When one farm’s flower was moving slower than expected, she launched a friendly competition between stores—using Flowhub to track which location could sell it fastest.

Marketing initiatives, such as “Tokin’ Tuesday” (25% off all pre-rolls), are powered by Flowhub’s integrated deals engine. “We can test them days in advance,” says Brandon. “There’s never any issue when we actually have to run the deals.”

When HighNorth needs to strategize across locations, Flowhub’s inventory tools make it seamless.

Katie adds, “Reports in Flowhub can be really tailored. I really like the ease of going between stores.”

A better experience for customers—and budtenders

HighNorth strives to make every shopper feel welcome, whether it’s their first time or they’re a daily regular. “We want people to feel like they’re in on the secret, not like cannabis is something separate or exclusive,” Katie says.

Brandon says that standing out in Maine’s saturated cannabis market isn’t just about product, it’s about experience. Flowhub helps HighNorth dial in that interaction. “[Flowhub’s] interface, logistically speaking, ringing in cannabis and checking it out, helps make sure the customer leaves with a super smooth experience,” says Brandon.

By automating complex promotions and streamlining checkout workflows, Flowhub frees up budtenders to focus on what they love: connecting with customers.

To further streamline and provide great options for customers, HighNorth was an early multi-location beta customer of Flowhub Ecommerce. Before Flowhub, they were working with platforms that weren’t integrated, which is especially complicated with six stores.

“The leading pain point was the fact that there was a lackluster integration,” says Brandon. “If I wanted to make a change on our ecomm site, I would have to make the change in our POS system and then wait a lagged 30–45-minute period before it would show up. There were a lot of times where we would sell out of products, physically in the store, but they would remain on our ecomm.”

Flowhub Ecommerce resolves those pain points.

This creates an overall better experience for customers, who can shop confidently. It also enhances the overall experience for employees.

Looking ahead

HighNorth isn’t just focused on great cannabis, they’re investing in the communities they serve. From sponsoring a waterfront concert series to collaborating with local coffee shops, their commitment to local culture is baked into everything they do.

With Flowhub as their tech partner, they’re equipped to keep scaling—while keeping that friendly, neighborhood vibe intact.

Brandon offers this advice for other dispensaries considering a new POS: “Bite the bullet and make the switch. Nobody wants to change, but the benefits after switching to Flowhub were huge. I don’t think I’ve heard a single complaint since.”

Thank you to Katie, Brandon, and the whole team at HighNorth for trusting Flowhub to grow alongside you.