Sunburn cannabis runs hotter (and smoother) with Flowhub in Florida

About Sunburn Cannabis

If you’re shopping for medical cannabis in Florida, you can’t miss Sunburn.

With fifteen locations and a brand as bold as its name, Sunburn Cannabis delivers a distinctive dispensary experience rooted in community, culture, and an unmistakable Florida swagger that comes as an homage to the history of cannabis outlaws in the state, particularly Operation Sunburn.

From the Jacksonville surf scene to the streets of South Beach, Sunburn is building a following that’s as loyal as it is diverse. “We get everybody from all walks of life. From the beaches to the suburbs, every little bit of Florida comes through these doors,” says Drew Scott, GM at the Jacksonville Mandarin store.

Known for high-quality flower and exceptional customer service, Sunburn makes every visit feel personal. He adds that everyone is treated like royalty, and that impacts loyalty. “We see the same faces all the time. Day in, day out. To the point where we can start recognizing their cars when they come into the parking lot."

Beyond the product, it’s the vibe—an open layout, curated music, striking visuals, and a patient-first approach—that makes Sunburn stand out in Florida’s tightly regulated medical market.

Mary Oliver, a budtender at Jacksonville 5 Points, agrees: “I actually stumbled upon this location just one night out thinking it was a really cool music lounge that no one had peeped yet.” She adds, “We do a really good job at pleasing the patients that we currently have, so they do a phenomenal job at spreading the word for us.”

With plans to keep expanding, the Sunburn team needed a technology partner that could match their ambition. “It’s a pivotal moment for Sunburn,” says Brian Lafaurie, Regional Lead in Jacksonville. “We’re switching to a new POS, we're adapting to a new process, and now we're writing our own stories. Within the Sunburn story that we had in the past, to the Sunburn journey that we're following now, Flowhub is part of that journey now, too.”

One system, fifteen stores, and a seamless rollout

Switching point-of-sale systems across multiple dispensary locations is no small feat. For Sunburn, the rollout of Flowhub was accelerated—and it still went off without a hitch.

“As far as the initial implementation and rollout of Flowhub. Honestly, we moved it up a bit earlier than we intended to. The whole team met down in our Orlando location. All hands were on deck,” says Drew. “We all learned it together and launched it all at once. Flowhub was with us every step of the way.”

Budtenders and managers alike appreciated how intuitive the system was. “From the leadership perspective, training people on Flowhub was incredibly easy,” Drew says. “It was offering a lot of features my team has been requesting. It no longer felt like they were swimming against the current.”

Sunny Hotaling, a budtender at South Beach adds, “Flowhub simplified everything. I loved it. I probably understood everything within the first two hours.”

Before Flowhub, technology was a consistent pain point. “Pre Flowhub, it was a challenge,” says Brian. “Whether it was Wi-Fi, whether it was tech, whether it was a lag… you don’t get that with Flowhub.”

Josh Pujol, a manager at South Beach, reflects, “Working with that other program, it never felt like we were being compliant. It had a mind of its own. It did its own math. Stuff just disappeared, fell off the menu, came back on the menu. Things would get lost in the matrix of that program.”

Implementing Flowhub helped the team with all aspects of their business, from ecommerce to analytics to compliance.

Solving for BioTrack compliance, without the headaches

Operating in Florida means navigating BioTrack—a notoriously complex state tracking system. Before Flowhub, compliance was a time-consuming struggle.

“Auditing was my worst nightmare. Doing a full inventory count took hours,” recalls Brian. “There were so many redundancies and so many processes, like exporting the file to importing it.” Counts and reconciliations were never right, leading to time-consuming troubleshooting and cross-referencing.

With Flowhub, that changed dramatically. “We eliminate a lot of that,” he explains.

Drew agrees: “Flowhub has been very consistent in how it interfaces with the state tracking system, and it's been a major weight off of my shoulders.” The direct integration between Flowhub and BioTrack reduced friction and compliance challenges.

When it comes to mobile inventory management and auditing, Josh says, “The Stash® app helps make inventory a breeze. I can count everything in the store in five minutes with that thing.”

Kiosks, ecommerce, and speedy checkouts

Sunburn’s approach to patient experience is anything but ordinary, and that includes their in-store technology. By combining Flowhub’s integrated Ecommerce platform with in-store kiosks, Sunburn created a hybrid model that supports both hands-on service and self-guided shopping.

Brian outlines the hybrid approach: “We have a kiosk, and we also have online ordering. If you come in with a kiosk order, we help you build an order and help you build a profile. If you come in with a pickup, we don’t stop there, we find out why you ordered what you got. What can we add on?”

“Everyone can order at their own pace,” says Drew. “There’s no pressure. You're not waiting on someone tapping their foot behind you while you're still looking at the menu.” What used to be a manual queue process is now integrated.

This allows speed and service to go hand-in-hand.

Mary confirms the impact on front-line operations: “I can get somebody in and out if everything goes perfectly in less than five minutes.” Sunny especially loves the integrated purchase limits that don’t allow you to sell over a patient’s state-specific limit. “The allotment is a big thing for me. I really like how the Flowhub tells you how much the patient has,” he says.

In the first 30 days alone, the team made strategic changes to their processes and workflows that further enhanced the customer experience. “Now we know how long they've been here, how long they've been waiting, and we can pinpoint those things and solve issues before they happen,” says Drew.

Analytics that drive action

For a brand that thrives on hustle, having access to real-time, actionable data is everything. Sunburn uses Flowhub’s Analytics and the View® app to keep the pulse of every store and fuel smart decisions.

“When it comes to data. I'm a huge data nerd,” says Drew. “I like making data-based decisions and the amount of data available with Flowhub has really assisted me in that.”

He continues, “The back end of Flowhub is where it really shines the most in comparison to tools I’ve used in the past. Prior to Flowhub, it felt like a lot of [the data] was hidden behind curtains. We could only see what they wanted us to see. With Flowhub, you can keep peeling those layers back; it’s all there for you. It’s amazing. From Excel to Power BI. It's got your back.”

Josh shares: “Just off of the data alone, you can come up with an entire story of how the day went, and what made that day so successful or didn’t make it successful.”

A true partner for growth

More than just software, Sunburn views Flowhub as a strategic partner. From day one of implementation through every feature request, the Flowhub team has stayed hands-on.

“Flowhub isn’t just a vendor; they’re in this with us,” says Brian. “We meet weekly, send feedback, and they actually listen. Kiosk mode? We asked for it, and Flowhub built it in 30 days.”

“With Flowhub, we see transparency, we see timelines, we see support, which we didn’t have before. It’s been such an easy transition,” he adds.

That kind of responsiveness has earned trust across Sunburn’s organization. From smoother training to scalable analytics and a modern ecommerce experience, Flowhub has become a key part of how Sunburn operates and how it plans to grow.

As Josh says, “Sunburn and Flowhub are definitely a match made in weed heaven.”

Thank you to Brian, Drew, Josh, Mary, Sunny, and the whole team at Sunburn for trusting Flowhub with your brand, reputation, and future.