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Tools
Smart Segments
Turn customer data into repeat sales
With Flowhub’s customer segmentation, you can group customers by real shopping behavior and send tailored promotions that drive more repeat visits, higher basket sizes, and stronger loyalty.
What is Segmentation?
Flowhub's customer segmentation tool allows cannabis retailers to group customers based on behaviors like shopping frequency, purchase history, and total spend. With segmentation built directly into Flowhub Marketing Suite, dispensaries can easily create targeted customer lists and run personalized campaigns. Whether you're rewarding your top spenders, re-engaging old customers, or promoting specific product categories, customer segmentation gives you the insights and control to market smarter.
Your Segments view within Marketing Suite gives you first-party data to understand customer behavior and act on it.
Use pre-built Segments to launch campaigns in seconds. No manual lists. No guesswork.
Create dynamic Segments based on purchase frequency, product type, cart size, and more.
Re-engage one-time and lapsed customers with targeted winback campaigns.
See exactly who’s in your Segment. Refine. Then launch with confidence.
Compare performance across Segments and double down on what drives revenue.
"Flowhub has been critical to our success. It’s more than just a point-of-sale system. It helps us run every aspect of our business more efficiently, allowing us to focus on what matters: our customers and our community."Dave Christian, Shore House Canna
Frequently Asked Questions
Customer Segmentation is a tool in Flowhub that lets you group your customers based on behaviors like purchase history, visit frequency, or spending habits.
By marketing smarter, not harder, you’ll increase repeat visits, boost basket sizes, and drive ROI by targeting the right people with the right message.
Segmentation is built right into Flowhub and designed to be intuitive. If you know how to run a report, you can create a segment.
Segments are dynamic and update automatically based on the criteria you set.
There’s no limit. We encourage you to build and test as many segments as needed for your business goals.
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Order Management
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